oversell

oversell
oversell o‧ver‧sell [ˌəʊvəˈsel ǁ ˌoʊvər-] also over-sell verb oversold PTandPP [-ˈsəʊld ǁ -ˈsoʊld] [transitive]
1. MARKETING to say that something you are selling is better, more useful etc than it really is:

• Vendors tend to oversell the software. That gives people more confidence to work with it than they should have.

2. COMMERCE to sell more of something than is available:

• They regularly oversold seats on their flights.

— overselling noun [uncountable] :

• He's investigating the possible overselling of time-share resorts.

* * *

oversell UK US /ˌəʊvəˈsel/ verb [I or T] (oversold, oversold)
MARKETING to sell more of something than is available: »

Airlines oversell on the assumption that some passengers won't turn up.

Compare UNDERSELL(Cf. ↑undersell)
MARKETING to make an idea, product, opportunity, etc. seem better than it is: »

Be honest about the technology; do not oversell its potential.

»

If you oversell, you may actually lose sales.

Compare UNDERSELL(Cf. ↑undersell)
FINANCE, STOCK MARKET to cause the prices of financial markets, shares, etc. to fall too far in relation to their real value: »

But at $41.75 - almost 30% off its 52-week high - this stock has been oversold.

See also OVERSOLD(Cf. ↑oversold)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Oversell — O ver*sell , v. t. [imp. & p. p. {Oversold}; p. pr. & vb. n. {Overselling}. ] 1. To sell for a higher price than; to exceed in selling price. [1913 Webster] One whose beauty Would oversell all Italy. Beau. & Fl. [1913 Webster] 2. To sell beyond… …   The Collaborative International Dictionary of English

  • oversell — [ō΄vər sel′] vt. oversold, overselling 1. to sell more than can be supplied ☆ 2. to promote, try to persuade, etc. to such an extreme degree as to defeat one s purposes …   English World dictionary

  • oversell — UK [ˌəʊvə(r)ˈsel] / US [ˌoʊvərˈsel] verb [transitive] Word forms oversell : present tense I/you/we/they oversell he/she/it oversells present participle overselling past tense oversold UK [ˌəʊvə(r)ˈsəʊld] / US [ˌoʊvərˈsoʊld] past participle… …   English dictionary

  • oversell — transitive verb (oversold; selling) Date: circa 1879 1. a. to sell too much or too many to b. to sell too much or too many of 2. to make excessive claims for • oversell noun …   New Collegiate Dictionary

  • oversell — /oh veuhr sel /, v., oversold, overselling. v.t. 1. to sell more of (a stock, product, etc.) than can be delivered. 2. to sell aggressively, as by using high pressure merchandising techniques. 3. to emphasize the good points of excessively and to …   Universalium

  • oversell — verb /ˈovəɻsɛl/ a) To agree to sell more of something than one can supply. b) To be too eager in attempting to sell something …   Wiktionary

  • oversell — Synonyms and related words: aggrandize, amplify, ballyhoo, be prodigal with, build up, burlesque, caricature, carry too far, deluge, draw the longbow, engulf, exaggerate, flood, flood the market, go to extremes, hyperbolize, inundate, lay it on,… …   Moby Thesaurus

  • oversell — (Roget s IV) v. Syn. glut the market with, overpromote, promote too hard, promote too much; see sell 1 …   English dictionary for students

  • oversell — o|ver|sell [ˌəuvəˈsel US ˌouvər ] v past tense and past participle oversold [ ˈsəuld US ˈsould] [T] 1.) to praise someone or something too much ▪ Tourism on the island is oversold. 2.) to sell more of something than is actually available …   Dictionary of contemporary English

  • oversell — o|ver|sell [ ,ouvər sel ] (past tense and past participle o|ver|sold [ ,ouvər sould ] ) verb transitive to say that someone or something is better than they really are because you want to impress or persuade people …   Usage of the words and phrases in modern English

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